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Opportunities for Success


Communication industries employ approximately 623,800 professional workers in the United States.

These positions are divided up into two major departments of interest:

  • First: Public Relations Manager-64,100 workers-often specialize in a specific area, such as crisis management, or in a specific industry, such as healthcare.
  • Second: Advertising Managers-43,900 workers-because advertising is the primary source of revenue for most media, advertising departments are less affected in an economic downturn.

Other opportunities for placement can be found in sales and marketing.

  • First: Sales Managers-346,900 workers-represent companies in an interpersonal selling environment.
  • Second: Marketing Managers-175,600 workers-are some of the most important personnel in an organization and are less subject to downsizing or outsourcing than are other types of managers.

There are over 300 million people in the United States, and only 27.5% of them have college degrees at a bachelor’s degree level or higher.

The demand for communication professionals in the U.S. is expected to grow 9 percent in the next 3-5 years.  A faster rate of increase than most other majors including business managers, doctors, lawyers, and some types of engineers.

  • For Advertising Majors

Advertising managers direct a firm’s or group’s advertising and promotional campaign. They can be found in advertising agencies that develop advertising campaigns for clients, in media firms that sell advertising space or time, and in companies that advertise heavily.  In spite of the current economy, steady growth is still expected at about 9%.

  • For Public Relations Majors

Because of the importance and high visibility of their jobs, advertising and public relations often are prime candidates for advancement to the highest ranks. Well-trained, experienced and successful managers may be promoted too much higher positions.

Josh Dutson
SUU Department of Communication


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